TacticScaleWhat Bilibili Does & How It Makes Money (9626.HK)
Updated October 2026 · reflects Bilibili's latest reported financials
Chinese video community and entertainment platform for young people. Bilibili earns money from value-added services such as live-streaming, premium memberships, fan charging and paid courses, plus mobile games and advertising.
How Bilibili makes money
Bilibili earns money from value-added services such as live-streaming, premium memberships, fan charging and paid courses, plus mobile games and advertising. It also sells IP derivatives and runs e-commerce.
What Bilibili does
Bilibili Inc. is a Shanghai-based online entertainment company, founded in 2009, that serves China's younger generations. Its core is a video community built on professional user generated videos (PUGV), where creators publish content and users watch and engage with it. The company makes money in several ways. It runs mobile games and offers value-added services, including live broadcasting, audio dramas on Maoer, comics on Bilibili Comic, fan charging for creators, premium courses and community avatar decorations. It also sells advertising and IP derivatives, runs an e-commerce business, and distributes video, comics and games.
Products & services
- Bilibili video platform (PUGV)
- Bilibili live broadcasting
- Bilibili mobile games
- Bilibili Comic
- Maoer audio drama
- Bilibili premium courses
What is Bilibili worth?
A reliable owner-earnings fair value isn't available for this company yet — we'd rather say so than print a number we don't trust.
We show a fair value only when the method is trustworthy. See Bilibili on TacticScale →