TacticScaleWhat Weibo Does & How It Makes Money (9898.HK)
Updated October 2026 · reflects Weibo's latest reported financials
Chinese social media platform for creating and sharing content. Most revenue comes from advertising and marketing services, including display ads, promoted feeds, trending-topic and search placements, and app-opening ads.
How Weibo makes money
Most revenue comes from advertising and marketing services, including display ads, promoted feeds, trending-topic and search placements, and app-opening ads. It also earns money from value-added services for users and partners.
What Weibo does
Weibo Corporation, founded in 2009 and based in Beijing, runs one of China's major social media platforms. Users create, discover and share content through features such as trends, search, video and live streaming, and editing tools. Its audience ranges from ordinary people to celebrities, opinion leaders, media, businesses, charities and government agencies. The company has two segments: Advertising and Marketing Services, and Value-Added Services. Advertisers can buy social display ads, promoted feeds, Fans Headline, Weibo Express, trending-list and search placements, and app-opening ads. Weibo also runs an open platform that lets people log in to third-party apps with their Weibo account, plus Weibo Wallet, which partners use for red-envelope and coupon campaigns.
Products & services
- Weibo social platform
- Promoted feeds & Fans Headline
- Weibo Express
- Trends & search promotions
- Video/live streaming
- Weibo Wallet
What is Weibo worth?
A reliable owner-earnings fair value isn't available for this company yet — we'd rather say so than print a number we don't trust.
We show a fair value only when the method is trustworthy. See Weibo on TacticScale →
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