TacticScaleWhat Scienjoy Holding Does & How It Makes Money (SJ)
Updated October 2026 · reflects Scienjoy Holding's latest reported financials
Chinese mobile live streaming platform operator focused on interactive entertainment. The platforms let users interact with broadcasters by buying and sending virtual items, which is how the live streams bring in money.
How Scienjoy Holding makes money
The platforms let users interact with broadcasters by buying and sending virtual items, which is how the live streams bring in money. It also earns fees from MCN agency, technical development and advisory services.
What Scienjoy Holding does
Scienjoy Holding Corporation was founded in 2011 and is based in Hangzhou. It operates mobile live streaming platforms in China built around interactive show streaming, where broadcasters perform live and viewers take part in real time. Its brands include Showself, Lehai, Haixiu, Hongle and BeeLive, which has a Chinese version and an international version. The platforms let viewers chat with broadcasters, send virtual items and play games, so watching becomes a social activity. Beyond the apps, Scienjoy offers multi-channel network (MCN) agency services, technical development and advisory work. Together these give the company a role both as a platform operator and as a service provider in China's live streaming industry.
Products & services
- Showself Live Streaming
- Lehai Live Streaming
- Haixiu Live Streaming
- BeeLive (Chinese and International)
- Hongle Live Streaming
- MCN agency services
What is Scienjoy Holding worth?
On an owner-earnings DCF, Scienjoy Holding's most-likely value is about $4 versus a recent price near $1 (299% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$3) with a margin of safety — so the honest verdict here is “Deeply discounted.” Fair value earns its keep only at the extremes, not in the wide middle.
On the financials alone, $1 is below even the no-growth floor ($3); the market's discount — expectations and sentiment beyond the numbers — is pricing in ≈ -18.6%/yr. A bargain only if that pessimism is overdone.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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