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What NetEase Does & How It Makes Money (9999.HK)

Updated October 2026 · reflects NetEase's latest reported financials

Chinese internet company best known for online games, plus music and education. NetEase makes most of its money from its games and the value-added services around them, such as live streaming and game-themed merchandise.

NetEase's story, moat and numbers — in a 3-minute visual book.

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How NetEase makes money

NetEase makes most of its money from its games and the value-added services around them, such as live streaming and game-themed merchandise. It also earns from music streaming, paid courses and learning content, sales of smart learning devices, and online advertising and marketing services.

What NetEase does

NetEase, Inc. is a Chinese internet company founded in 1997 and headquartered in Hangzhou. Its main business is games: it develops and operates mobile and PC titles, publishes games licensed from other studios, and sells related services such as live streaming and game-themed merchandise. It reports three other segments besides games. Youdao is its education arm, with the Youdao Dictionary, translation and transcription apps, an education-focused large language model called Confucius, AI tutors such as Hi Echo, STEAM and adult courses, and devices like the Youdao Dictionary Pen and Smart Learning Pad. NetEase Cloud Music provides music streaming, and the Innovative Businesses segment includes online advertising and marketing services.

Products & services

What is NetEase worth?

Fair value: not published

A reliable owner-earnings fair value isn't available for this company yet — we'd rather say so than print a number we don't trust.

We show a fair value only when the method is trustworthy. See NetEase on TacticScale →

Sector Communication Services Industry Electronic Gaming & Multimedia HQ China Ticker 9999.HK Official site

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