TacticScaleWhat Baidu Does & How It Makes Money (9888.HK)
Updated October 2026 · reflects Baidu's latest reported financials
China's leading search engine and AI company, plus iQIYI video streaming. Baidu earns most of its money from online marketing (ads) shown across its search and content apps, plus fees from AI cloud services.
How Baidu makes money
Baidu earns most of its money from online marketing (ads) shown across its search and content apps, plus fees from AI cloud services. iQIYI earns from video memberships, advertising and content distribution.
What Baidu does
Baidu is one of China's largest internet companies, built around its search engine and the Baidu App, which combines search, news feeds and content. Its knowledge and community products include Baidu Wiki, Baidu Knows, Baidu Experience and Baidu Post, and it also offers the Haokan short-video app, livestreaming, and Baidu Maps. Online marketing across these services is the core of its business. Baidu has pushed heavily into AI. Its products include the ERNIE Bot conversational assistant, AI cloud services, the DuerOS voice assistant, its own AI chips, and the Apollo Go autonomous ride-hailing service. A separate segment, iQIYI, produces and distributes long-form video and entertainment content. Founded in 2000, Baidu is headquartered in Beijing.
Products & services
- Baidu App (Search)
- ERNIE Bot
- Baidu AI Cloud
- Apollo Go
- Baidu Maps
- iQIYI
What is Baidu worth?
A reliable owner-earnings fair value isn't available for this company yet — we'd rather say so than print a number we don't trust.
We show a fair value only when the method is trustworthy. See Baidu on TacticScale →