TacticScaleWhat Tencent Music Entertainment Does & How It Makes Money (1698.HK)
Updated October 2026 · reflects Tencent Music Entertainment's latest reported financials
China's largest online music streaming, karaoke and live-streaming platform operator. It earns money from paid music subscriptions, from live-streaming users who pay to interact with performers, and from advertising.
How Tencent Music Entertainment makes money
It earns money from paid music subscriptions, from live-streaming users who pay to interact with performers, and from advertising. It also makes money from content licensing, digital album sales, artist merchandise, concerts and artist management.
What Tencent Music Entertainment does
Tencent Music Entertainment Group operates China's major online music platforms: QQ Music, Kugou Music and Kuwo Music. On these apps users discover and share songs, and also listen to long-form audio such as audiobooks, podcasts and talk shows, plus music videos, live performances and short videos. Its WeSing app lets users sing karaoke and share their performances. Music-centric live streaming runs across its apps and on Kugou Live and Kuwo Live, and Lazy Audio adds a dedicated audio platform. Revenue comes mainly from music subscriptions, social entertainment (live streaming and karaoke) and advertising. Other income comes from content licensing, digital album sales, artist merchandise, live concerts and artist management. The company is headquartered in Shenzhen and is a subsidiary of Tencent Holdings.
Products & services
- QQ Music
- Kugou Music
- Kuwo Music
- WeSing
- Kugou Live / Kuwo Live
- Lazy Audio
What is Tencent Music Entertainment worth?
A reliable owner-earnings fair value isn't available for this company yet — we'd rather say so than print a number we don't trust.
We show a fair value only when the method is trustworthy. See Tencent Music Entertainment on TacticScale →