What China Literature Does & How It Makes Money (0772.HK)

Updated October 2026 · reflects China Literature's latest reported financials

Tencent-backed online literature platform and IP adaptation company in China. It earns online revenue from paid reading, advertising and game publishing on its own platforms and on Tencent and third-party channels.

How China Literature makes money

It earns online revenue from paid reading, advertising and game publishing on its own platforms and on Tencent and third-party channels. It also earns from intellectual property: licensing copyrights, selling adaptation rights and scripts, producing and distributing film, TV and animated series, and selling physical books and merchandise.

What China Literature does

China Literature Limited, founded in 2002 and headquartered in Shanghai, operates a major online literature platform in China and is a subsidiary of Tencent Holdings. It runs two segments. The Online business covers online text, advertising and game publishing, plus comics and audiobook reading, delivered through self-owned brands such as QQ Reading, Qidian, New Classics Media and Tencent Animation & Comics, and through Tencent and third-party platforms. The Intellectual Property Operations and Others segment makes money from its story library outside the reading apps. This includes copyright licensing, sales of adaptation rights and scripts, production and distribution of film, TV, web and animated series, distribution of short-form and AI-animated dramas, in-house online games, physical books and merchandise. The company also offers writer cultivation, brokerage and copyright commercialization services.

Products & services

• QQ Reading
• Qidian
• New Classics Media
• Tencent Animation & Comics
• Film, TV and animated series adaptations
• Short-form and AI-animated dramas

What is China Literature worth?

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