Central China Land Media CO.,LTD

Chinese publisher of school textbooks, teaching materials and general books

What Central China Land Media does

Central China Land Media edits, prints and distributes textbooks and supplementary teaching materials for schools in China, along with general books, newspapers and periodicals. Based in Zhengzhou, it handles the whole chain: planning and editing content, supplying the printing paper, running the presses, and getting the finished books to students and readers. It also trades paper, pulp and printing equipment, and sells books through bookstores, its Yunshu.com online platform and new media channels.

How Central China Land Media makes money

The core earner is publishing and distributing textbooks and supplementary materials, largely sold through government procurement for primary and secondary schools, plus textbook rental programs. Additional revenue comes from printing services for its own and third-party publications, paper and printing-supplies trading, and book sales through bookstores, the Yunshu.com e-commerce platform and new media.

Products & services

• Primary and secondary school textbooks
• Supplementary teaching materials (教辅)
• Textbook rental publishing service
• Book, periodical and newspaper printing services
• Paper, pulp, printing machinery and consumables trading
• Yunshu.com book e-commerce platform
• Digital textbooks and digital teaching materials