What does Celsius do?

Celsius Holdings makes and sells functional energy drinks, hydration powders, and wellness products under the CELSIUS, Alani Nu, and Rockstar brands. Its products come as ready-to-drink cans, on-the-go powders, and hydration sticks, including zero-sugar options with electrolytes. They are sold in the United States and internationally through stores, gyms, and online.

What is Celsius's fair value?

On an owner-earnings DCF, Celsius's most-likely fair value is about $65, versus a recent price near $29. A margin-of-safety estimate, not a price target. Analysis, not advice.

Consumer Defensive · Beverages - Non-Alcoholic · CELH

What Celsius Does & How It Makes Money (CELH)

Updated October 2026 · reflects Celsius's latest reported financials

Maker of functional energy drinks and hydration products. The company earns revenue by selling branded energy drinks, hydration powders, and wellness products wholesale to distributors and retailers, using direct-to-store delivery and independent distributors, and also sells through e-commerce platforms.

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How Celsius makes money

The company earns revenue by selling branded energy drinks, hydration powders, and wellness products wholesale to distributors and retailers, using direct-to-store delivery and independent distributors, and also sells through e-commerce platforms.

What Celsius does

Celsius Holdings, Inc. develops, manufactures, markets, and distributes functional energy drinks and related products. Its portfolio spans ready-to-drink energy beverages, the amino-formulated CELSIUS ESSENTIALS line, and CELSIUS Hydration zero-sugar electrolyte powders, plus on-the-go powders, hydration sticks, and nutrition and wellness products under the CELSIUS, Alani Nu, and Rockstar brands. The company sells through a wide range of channels, including direct-to-store delivery, independent distributors, supermarkets, convenience and drug stores, mass merchants, club stores, food service, fitness centers and gyms, specialty nutrition stores, and e-commerce. It operates in the United States, the rest of North America, Europe, and Asia Pacific. Founded in 2004 and formerly known as Vector Ventures, Inc., it is headquartered in Boca Raton, Florida.

Products & services

CELSIUS energy drinks
CELSIUS ESSENTIALS
CELSIUS Hydration
Alani Nu
Rockstar
On-the-go powder and hydration sticks

What is Celsius worth?

On an owner-earnings DCF, Celsius's most-likely value is about $65 versus a recent price near $29 (127% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$21) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.

Verdict: Fairly priced — no edge

Owner-earnings fair value · recent price ≈ $29

Fair value (most likely)

$65

Range

$37–$144

No-growth floor

$21

Price

~$29

Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.

Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →

Sector Consumer Defensive Industry Beverages - Non-Alcoholic HQ United States Ticker CELH Official site

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