TacticScaleWhat Vita Coco Does & How It Makes Money (COCO)
Updated October 2026 · reflects Vita Coco's latest reported financials
Coconut water brand selling Vita Coco drinks and private-label beverages. It earns revenue by selling branded coconut water and coconut-based beverages to retailers and distributors in club, grocery, drug, mass, convenience, e-commerce, and foodservice channels.
How Vita Coco makes money
It earns revenue by selling branded coconut water and coconut-based beverages to retailers and distributors in club, grocery, drug, mass, convenience, e-commerce, and foodservice channels. It also makes private-label products that retailers sell under their own brands.
What Vita Coco does
The Vita Coco Company is a New York-based beverage company best known for its Vita Coco coconut water brand. Along with its core coconut water, it sells coconut oil and juice, Vita Coco Pressed, Vita Coco Coconut Juice, Farmers Organic, the plant-based dairy alternative Vita Coco Treats, Vita Coco Coconut MLK, and PWR LIFT, a protein-infused fitness drink. The company also makes private-label products for retailers. It sells through club, food, drug, mass, convenience, e-commerce, and foodservice channels across the United States, Canada, Europe, the Middle East, Africa, and Asia Pacific. It was founded in 2004 as All Market Inc. and took the name The Vita Coco Company in September 2021.
Products & services
- Vita Coco Coconut Water
- Vita Coco Pressed
- Vita Coco Treats
- Vita Coco Coconut MLK
- PWR LIFT
- Private label coconut water
What is Vita Coco worth?
On an owner-earnings DCF, Vita Coco's most-likely value is about $63 versus a recent price near $58 (9% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$24) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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