What National Beverage Does & How It Makes Money (FIZZ)

Updated October 2026 · reflects National Beverage's latest reported financials

U.S. maker of LaCroix sparkling water and other soft drinks. The company earns revenue by producing branded beverages and selling them to retailers and smaller accounts through take-home, convenience and food-service distribution channels.

How National Beverage makes money

The company earns revenue by producing branded beverages and selling them to retailers and smaller accounts through take-home, convenience and food-service distribution channels.

What National Beverage does

National Beverage Corp. is a U.S. non-alcoholic beverage company. Its portfolio, marketed as Power+ brands, is anchored by LaCroix sparkling water. It also includes Clear Fruit non-carbonated water, Rip It energy drinks and shots, the Everfresh, Everfresh Premier Varietals and Mr. Pure juice lines, and the regional soda brands Shasta and Faygo. The company sells in the United States and Canada to large retailers and to smaller local accounts through take-home, convenience and food-service channels. It was incorporated in 1985, is headquartered in Fort Lauderdale, Florida, and is a subsidiary of IBS Partners, Ltd.

Products & services

• LaCroix sparkling water
• Clear Fruit non-carbonated water
• Rip It energy drinks and shots
• Everfresh and Mr. Pure juices
• Shasta soft drinks
• Faygo soft drinks

What is National Beverage worth?

On an owner-earnings DCF, National Beverage's most-likely value is about $32 versus a recent price near $31 (3% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$20) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.

Related companies

The Coca-Cola (KO) · Coca-Cola Consolidated (COKE) · The Vita Coco (COCO) · PepsiCo (PEP) · Monster Beverage (MNST)