TacticScaleWhat Monster Beverage Does & How It Makes Money (MNST)
Updated October 2026 · reflects Monster Beverage's latest reported financials
Energy drink maker behind Monster Energy, plus craft beer brands. It makes money by selling finished drinks to bottlers, distributors, retail chains, convenience stores, club stores, e-commerce sellers and the military.
How Monster Beverage makes money
It makes money by selling finished drinks to bottlers, distributors, retail chains, convenience stores, club stores, e-commerce sellers and the military. It also sells concentrates and beverage bases to authorized bottling and canning operations.
What Monster Beverage does
Monster Beverage Corporation is an energy drink company based in Corona, California. It reports four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands and Other. The flagship Monster Energy family includes Ultra, Rehab, Nitro, Java Monster and Juice Monster. Other energy brands include Reign, Bang, NOS, Full Throttle, Burn, Mother, Relentless and Predator. The company sells finished drinks to bottlers, distributors, grocery and convenience chains, mass merchandisers, e-commerce retailers and the military. It also sells concentrates and beverage bases to authorized bottlers and canners. Its alcohol business covers craft beers such as Jai Alai IPA and Dale's Pale Ale, Wild Basin hard seltzers and The Beast flavored malt beverages. The company was founded in 1985 as Hansen Natural Corporation and took the Monster Beverage name in 2012.
Products & services
- Monster Energy
- Reign Total Body Fuel
- Bang Energy
- NOS
- Burn
- Jai Alai IPA
What is Monster Beverage worth?
On an owner-earnings DCF, Monster Beverage's most-likely value is about $36 versus a recent price near $44 (17% above fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$12) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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