TacticScaleWhat Blue Moon Does & How It Makes Money (6993.HK)
Updated October 2026 · reflects Blue Moon's latest reported financials
Chinese maker of laundry detergents and household cleaning products. It earns revenue by selling its branded cleaning and personal hygiene products through offline distributors, direct sales to key accounts, and online sales channels.
How Blue Moon makes money
It earns revenue by selling its branded cleaning and personal hygiene products through offline distributors, direct sales to key accounts, and online sales channels.
What Blue Moon does
Blue Moon Group Holdings is a Guangzhou-based consumer products company, founded in 1992, that researches, develops, manufactures and sells cleaning products in China. It has three product groups: fabric care (laundry detergents for machine wash, hand wash, sportswear and odor removal, plus fabric softener, pre-wash treatment, stain remover and fabric sanitisers), personal hygiene (mainly hand wash), and home care (toilet, kitchen, range hood, dish and fruit-and-vegetable wash, plus floor, glass, tile, anti-mould and bleach cleaners). The company sells through three channels: offline distributors, direct sales to key accounts, and online platforms. It is a subsidiary of ZED Group Limited. Its products are household staples, so it sits in the defensive consumer segment.
Products & services
- Laundry detergents (machine wash, hand-wash, sportswear)
- Fabric softener and stain remover
- Hand wash
- Disinfectants and sanitisers
- Toilet cleaners
- Dishwashing and fruit & vegetable wash
What is Blue Moon worth?
A reliable owner-earnings fair value isn't available for this company yet — we'd rather say so than print a number we don't trust.
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