TacticScaleWhat East Buy Does & How It Makes Money (1797.HK)
Updated October 2026 · reflects East Buy's latest reported financials
Chinese livestreaming e-commerce seller of private-label products. It earns most of its revenue by selling private-label products through livestreams and online channels.
How East Buy makes money
It earns most of its revenue by selling private-label products through livestreams and online channels. It also earns commission and fees from software and technology, education advisory, tourism, supply chain and human resources services.
What East Buy does
East Buy Holding Limited is a Beijing-based company that runs a livestreaming e-commerce business in China. Its focus is selling private-label products, both through livestreams and online stores on third-party platforms and through its own app. It also earns revenue from commission, software and technology, education advisory, tourism, supply chain and human resources services. The company was founded in 2005 and used to be called Koolearn Technology Holding Limited, a name tied to its roots in online education. It is a subsidiary of New Oriental Education & Technology Group. It is still listed under Education & Training Services, but its main business today is consumer e-commerce.
Products & services
- Livestreaming e-commerce sales
- Private-label consumer products
- East Buy own shopping app
- Online sales on third-party platforms
- Education advisory services
- Tourism services
What is East Buy worth?
A reliable owner-earnings fair value isn't available for this company yet — we'd rather say so than print a number we don't trust.
We show a fair value only when the method is trustworthy. See East Buy on TacticScale →
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