TacticScaleWhat Church & Dwight Does & How It Makes Money (CHD)
Updated October 2026 · reflects Church & Dwight's latest reported financials
Maker of Arm & Hammer and other household and personal care brands. It earns most of its money selling branded consumer products to shoppers through retailers and e-commerce, in the U.S.
How Church & Dwight makes money
It earns most of its money selling branded consumer products to shoppers through retailers and e-commerce, in the U.S. and internationally. Additional revenue comes from selling sodium bicarbonate and animal-productivity products to industrial customers and livestock producers through distributors.
What Church & Dwight does
Church & Dwight, founded in 1846 and based in Ewing, New Jersey, owns a portfolio of household and personal care brands built around its original ARM & HAMMER baking soda. Its brands include OXICLEAN stain removers, XTRA detergent, BATISTE dry shampoo, WATERPIK water flossers, THERABREATH oral care, HERO acne treatments, TOUCHLAND hand sanitizers, TROJAN sexual wellness products, FIRST RESPONSE pregnancy tests, NAIR, ORAJEL and ZICAM. The company reports three segments: Consumer Domestic, Consumer International and Specialty Products. Consumer products reach shoppers through grocery, mass, club, drug, dollar, specialty and e-commerce channels. The Specialty Products unit sells sodium bicarbonate, cleaning products and animal-productivity products such as feed additives and probiotics for the dairy, poultry, beef and swine industries.
Products & services
- ARM & HAMMER
- OXICLEAN
- BATISTE
- WATERPIK
- THERABREATH
- TROJAN
What is Church & Dwight worth?
On an owner-earnings DCF, Church & Dwight's most-likely value is about $97 versus a recent price near $98 (1% above fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$53) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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