TacticScaleWhat Colgate-Palmolive Does & How It Makes Money (CL)
Updated October 2026 · reflects Colgate-Palmolive's latest reported financials
Global maker of toothpaste, soaps, household cleaners and pet food. It earns revenue by selling branded consumer staples in oral care, personal care and home care to retailers, wholesalers, distributors and eCommerce platforms worldwide.
How Colgate-Palmolive makes money
It earns revenue by selling branded consumer staples in oral care, personal care and home care to retailers, wholesalers, distributors and eCommerce platforms worldwide. A second segment sells Hill's pet nutrition products through pet supply retailers, veterinarians and online channels.
What Colgate-Palmolive does
Colgate-Palmolive, founded in 1806 and headquartered in New York, is a global consumer products company operating in two segments. The larger Oral, Personal and Home Care segment covers toothpaste, toothbrushes, mouthwash, bar and liquid soaps, shower gels, shampoos, deodorants, skin health products, dishwashing detergents, fabric conditioners and household cleaners. Brands include Colgate, Palmolive, elmex, meridol, Tom's of Maine, hello, EltaMD, Filorga, PCA SKIN, Irish Spring, Softsoap, Speed Stick, Sanex, Protex, Ajax, Fabuloso, Murphy and Suavitel. It sells to traditional and eCommerce retailers, wholesalers and distributors, and also to dentists and skin health professionals, including pharmaceutical products for oral health professionals. The Pet Nutrition segment is built around Hill's: Science Diet for everyday nutrition and Prescription Diet for therapeutic support of dogs and cats with health needs. It also sells Prime100 fresh pet food in Australia. These products reach consumers through pet supply retailers, veterinarians and eCommerce channels. The overall portfolio is made up of everyday, repeat-purchase household staples.
Products & services
- Colgate toothpaste and toothbrushes
- Palmolive soaps and dish detergent
- Softsoap, Irish Spring and Speed Stick
- Ajax, Fabuloso and Suavitel cleaners
- Hill's Science Diet pet food
- Hill's Prescription Diet therapeutic pet food
What is Colgate-Palmolive worth?
On an owner-earnings DCF, Colgate-Palmolive's most-likely value is about $100 versus a recent price near $88 (13% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$54) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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