TacticScaleWhat Procter & Gamble Does & How It Makes Money (PG)
Updated October 2026 · reflects Procter & Gamble's latest reported financials
Global maker of everyday household and personal care brands. P&G earns money by selling branded consumer goods that people buy again and again, mostly through retailers, e-commerce platforms, distributors and wholesalers, plus some direct-to-consumer sales.
How Procter & Gamble makes money
P&G earns money by selling branded consumer goods that people buy again and again, mostly through retailers, e-commerce platforms, distributors and wholesalers, plus some direct-to-consumer sales. It is organized into five segments: Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
What Procter & Gamble does
Procter & Gamble is one of the world's largest makers of branded consumer packaged goods. Founded in 1837 and based in Cincinnati, Ohio, it has five segments: Beauty (Pantene, Head & Shoulders, Olay, SK-II, Old Spice, Secret), Grooming (Gillette, Venus, Braun), Health Care (Crest, Oral-B, Vicks, Pepto-Bismol, Metamucil), Fabric & Home Care (Tide, Ariel, Downy, Dawn, Febreze, Swiffer), and Baby, Feminine & Family Care (Pampers, Always, Tampax, Charmin, Bounty, Puffs). People buy these products often and keep buying them whether the economy is strong or weak, so P&G is a classic consumer defensive company. It reaches customers through mass merchandisers, grocery, drug and club stores, e-commerce and social commerce, distributors, pharmacies, duty-free and professional channels, and also sells some products directly to consumers.
Products & services
- Tide & Ariel laundry detergents
- Pampers diapers
- Gillette razors
- Crest & Oral-B oral care
- Pantene & Head & Shoulders hair care
- Charmin & Bounty paper products
What is Procter & Gamble worth?
On an owner-earnings DCF, Procter & Gamble's most-likely value is about $130 versus a recent price near $151 (14% above fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$74) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
Related companies
Colgate-Palmolive (CL) · Church & Dwight (CHD) · The Clorox (CLX) · Edgewell Personal Care (EPC) · Kimberly-Clark (KMB)