TacticScaleWhat Pool Does & How It Makes Money (POOL)
Updated October 2026 · reflects Pool's latest reported financials
Wholesale distributor of swimming pool supplies, equipment, and landscape products. It buys pool, irrigation, and outdoor living products in bulk from manufacturers and resells them at a markup to pool builders, remodelers, service companies, specialty retailers, and landscape contractors.
How Pool makes money
It buys pool, irrigation, and outdoor living products in bulk from manufacturers and resells them at a markup to pool builders, remodelers, service companies, specialty retailers, and landscape contractors. Recurring sales of maintenance chemicals and replacement parts add to demand tied to new pool construction and remodeling.
What Pool does
Pool Corporation, founded in 1993 and based in Covington, Louisiana, is a wholesale distributor of swimming pool supplies, equipment, and related leisure products. It sells to pool builders and remodelers, specialty retailers, repair and service companies, commercial pool operators, and irrigation and landscape contractors in the United States and abroad. It covers the full life of a pool. For upkeep it sells chemicals, accessories, and replacement parts such as pumps, filters, heaters, and cleaners. For construction and remodeling it sells equipment, plumbing and electrical parts, surfaces, decking, tiles, and stone, plus fiberglass pools, packaged pool kits, and hot tubs. It also sells commercial pool gear, irrigation and turf care products, and outdoor living items such as grills and outdoor kitchen components.
Products & services
- Pool chemicals and maintenance supplies
- Pool equipment and replacement parts (pumps, filters, heaters, cleaners, lights)
- Pool building materials (tiles, decking, surfaces, natural stone)
- Fiberglass pools, hot tubs and packaged pool kits
- Irrigation components and professional turf care equipment
- Outdoor living products such as grills and outdoor kitchen components
What is Pool worth?
On an owner-earnings DCF, Pool's most-likely value is about $214 versus a recent price near $160 (34% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$108) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
Related companies
Hayward (HAYW) · Pentair (PNR) · Whirlpool (WHR) · Westlake (WLK) · A. O. Smith (AOS)