TacticScale

What Liveramp Does & How It Makes Money (RAMP)

Updated October 2026 · reflects Liveramp's latest reported financials

Privacy-focused data collaboration platform for marketers and advertisers. It sells access to its data collaboration platform and related solutions to enterprise marketers, agencies, marketing technology providers, publishers, and data providers.

Liveramp's story, moat and numbers — in a 3-minute visual book.

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How Liveramp makes money

It sells access to its data collaboration platform and related solutions to enterprise marketers, agencies, marketing technology providers, publishers, and data providers. It also runs a data marketplace where data providers and buyers connect.

What Liveramp does

LiveRamp Holdings runs the LiveRamp Data Collaboration platform, which lets organizations unify their customer and prospect data into a single view of each customer in a privacy-conscious way. The platform supports people-based marketing: data collaboration, activation, measurement and analytics, identity, and a data marketplace. Its customers are enterprise marketers, agencies, marketing technology providers, publishers, and data providers across industries including financial services, insurance, retail, automotive, telecom, technology, consumer goods, media, healthcare, travel, entertainment, and non-profit. The company was formerly Acxiom Holdings and took the LiveRamp name in October 2018. It is headquartered in San Francisco and operates in the US, Europe, and Asia-Pacific.

Products & services

What is Liveramp worth?

On an owner-earnings DCF, Liveramp's most-likely value is about $80 versus a recent price near $38 (113% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$33) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.

Verdict: Fairly priced — no edge
Owner-earnings fair value · recent price ≈ $38
Fair value (most likely)
$80
Range
$52–$150
No-growth floor
$33
Price
~$38

Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.

Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →

Sector Technology Industry Software - Infrastructure HQ United States Ticker RAMP Official site

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