Lamar Advertising Company

One of North America's largest billboard and outdoor advertising companies

What Lamar Advertising does

Lamar owns and runs more than 362,000 advertising displays across the United States and Canada, including roadside billboards, highway logo signs, and ads on buses and in airports. Businesses rent this space to show their ads to people passing by. It also runs the largest digital billboard network in the U.S.

How Lamar Advertising makes money

Lamar makes money by renting ad space on its billboards, logo signs, transit and airport displays to local businesses and national brands. It is structured as a specialty REIT because its income comes from this real-estate-like display inventory.

Products & services

• Billboards
• Digital billboards
• Interstate logo signs
• Transit advertising
• Airport advertising