TacticScaleWhat Intuit Does & How It Makes Money (INTU)
Updated October 2026 · reflects Intuit's latest reported financials
Maker of TurboTax, QuickBooks, Credit Karma and Mailchimp financial software. Intuit earns money from QuickBooks and TurboTax subscriptions and service fees, from payroll, payment-processing and financing services, and from Mailchimp marketing plans.
How Intuit makes money
Intuit earns money from QuickBooks and TurboTax subscriptions and service fees, from payroll, payment-processing and financing services, and from Mailchimp marketing plans. Credit Karma earns money by recommending credit cards, loans and insurance, and ProTax sells tax software to professional preparers.
What Intuit does
Intuit Inc., founded in 1983 and headquartered in Mountain View, California, provides financial management, tax, payments, credit and marketing software in the United States. It reports four segments. Global Business Solutions covers the QuickBooks family (online and desktop accounting, payroll, time tracking, merchant payments, bill pay, checking accounts and small-business financing) along with Mailchimp's marketing automation and CRM. Consumer covers do-it-yourself and assisted TurboTax income tax preparation. Credit Karma is a personal finance platform that offers credit scores and reports, credit and identity monitoring, and savings and checking accounts, and recommends credit cards, loans and insurance. ProTax serves professional tax preparers with Lacerte, ProSeries, ProFile and ProConnect Tax Online, plus e-filing and related bank products. Intuit sells directly, through app stores and through partner channels.
Products & services
- TurboTax
- QuickBooks Online
- Credit Karma
- Mailchimp
- QuickBooks Payroll
- Lacerte / ProSeries / ProConnect Tax
What is Intuit worth?
On an owner-earnings DCF, Intuit's most-likely value is about $1,366 versus a recent price near $302 (353% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$370) with a margin of safety — so the honest verdict here is “Deeply discounted.” Fair value earns its keep only at the extremes, not in the wide middle.
On the financials alone, $302 is below even the no-growth floor ($370); the market's discount — expectations and sentiment beyond the numbers — is pricing in ≈ -2.0%/yr. A bargain only if that pessimism is overdone.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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