TacticScaleWhat Gartner Does & How It Makes Money (IT)
Updated October 2026 · reflects Gartner's latest reported financials
Research and advisory firm offering business and technology insights. Most revenue comes from recurring subscriptions to its Insights research, data, benchmarks and expert access.
How Gartner makes money
Most revenue comes from recurring subscriptions to its Insights research, data, benchmarks and expert access. It also earns money from conference tickets and exhibitor fees, and from fee-based consulting work.
What Gartner does
Gartner, founded in 1979 and headquartered in Stamford, Connecticut, sells research and advice on business and technology to organizations worldwide. Its largest business, Insights, is subscription-based: clients pay for access to published research, data and benchmarks, and direct conversations with a network of business and technology experts. It has two other segments. Conferences runs events, including the Symposium/Xpo series and gatherings for specific business roles and topics, where executives learn and network. Consulting provides custom analysis and on-the-ground support for senior executives on technology-driven projects such as IT cost optimization, digital transformation and IT sourcing. The company was known as Gartner Group until it changed its name in November 2001.
Products & services
- Insights research subscriptions
- Expert analyst access
- Data and benchmarks
- Gartner Symposium/Xpo conferences
- Role-specific conferences
- IT cost optimization and sourcing consulting
What is Gartner worth?
On an owner-earnings DCF, Gartner's most-likely value is about $650 versus a recent price near $192 (239% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$269) with a margin of safety — so the honest verdict here is “Deeply discounted.” Fair value earns its keep only at the extremes, not in the wide middle.
On the financials alone, $192 is below even the no-growth floor ($269); the market's discount — expectations and sentiment beyond the numbers — is pricing in ≈ -3.6%/yr. A bargain only if that pessimism is overdone.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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