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What Bloks Does & How It Makes Money (0325.HK)

Updated October 2026 · reflects Bloks's latest reported financials

Chinese toy company making assembly character, vehicle and brick-based toys. The company earns revenue by selling its toy products through offline channels, mainly distributors and consignment sales, and online through various e-commerce platforms.

Bloks's story, moat and numbers — in a 3-minute visual book.

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How Bloks makes money

The company earns revenue by selling its toy products through offline channels, mainly distributors and consignment sales, and online through various e-commerce platforms.

What Bloks does

Bloks Group Limited is a Shanghai-based toy maker founded in 2014. It designs, develops and sells assembly-style toys, including character figures, animal-themed toys, vehicles and brick-based building sets, which customers put together themselves. The company sells through several channels. Offline, it uses distributors and consignment sales. Online, it sells on a range of e-commerce platforms. Its main market is Mainland China, and it also sells in the rest of Asia, the Americas and other international markets.

Products & services

What is Bloks worth?

Fair value: not published

A reliable owner-earnings fair value isn't available for this company yet — we'd rather say so than print a number we don't trust.

We show a fair value only when the method is trustworthy. See Bloks on TacticScale →

Sector Consumer Cyclical Industry Leisure HQ China Ticker 0325.HK Official site

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