TacticScaleWhat Hasbro Does & How It Makes Money (HAS)
Updated October 2026 · reflects Hasbro's latest reported financials
Toy and game company behind Monopoly, Nerf, and Magic: The Gathering. Hasbro earns most of its revenue selling toys, games, and trading cards through retailers, distributors, and e-commerce channels.
How Hasbro makes money
Hasbro earns most of its revenue selling toys, games, and trading cards through retailers, distributors, and e-commerce channels. It also collects licensing fees from third parties that use its brands and characters on consumer products and digital games.
What Hasbro does
Hasbro is a toy and game company founded in 1923 and headquartered in Pawtucket, Rhode Island. Its range covers trading cards and collectibles, action figures, dolls, plush, preschool toys, arts and crafts, and sports action products. Its own brands include Monopoly, Play-Doh, Nerf, Transformers, and Peppa Pig. It also sells licensed products tied to franchises such as Star Wars, Spider-Man, and The Avengers. Its Wizards of the Coast unit runs Magic: The Gathering and Dungeons & Dragons, and has released tie-ins with Final Fantasy, The Lord of the Rings, and Fallout. Most of its revenue comes from selling products to a wide range of retailers, distributors, and e-commerce platforms. Hasbro also licenses its trademarks and characters to other companies for apparel, home goods, and digital games. It produces film, TV, children's programming, and live entertainment to promote its brands.
Products & services
- Magic: The Gathering
- Dungeons & Dragons
- Monopoly
- Nerf
- Transformers
- Play-Doh
What is Hasbro worth?
On an owner-earnings DCF, Hasbro's most-likely value is about $97 versus a recent price near $93 (4% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$57) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →