Alpha Group

Chinese animation and entertainment company with toy and baby-product brands

What Alpha does

Alpha Group creates and distributes animated shows and films, then licenses its cartoon characters to other businesses. It also sells toys, including building-block sets, as well as baby products like strollers and car seats under the babytrend and Aobei brands. On top of that, it develops mobile games and runs media advertising.

How Alpha makes money

It makes money by selling toys and baby products, licensing its animation characters, and distributing content. It also earns from film and TV, media advertising, cultural performances, and mobile games.

Products & services

• Animated series and animated films
• Animation IP licensing
• Building block toys and animation IP toys
• babytrend baby strollers and car safety seats
• Aobei infant and baby products
• Mobile games