YETI designs and sells premium outdoor products under its own brand, best known for hard and soft coolers and insulated Rambler drinkware. It also makes bags, luggage, storage boxes, camp furniture, cookware and apparel. Customers are in the U.S., Canada, Australia, New Zealand, Europe and Japan.

What is Yeti's fair value?

On an owner-earnings DCF, Yeti's most-likely fair value is about $58, versus a recent price near $40. A margin-of-safety estimate, not a price target. Analysis, not advice.

Consumer Cyclical · Leisure · YETI

What Yeti Does & How It Makes Money (YETI)

Updated October 2026 · reflects Yeti's latest reported financials

Premium outdoor brand selling coolers, drinkware, bags and gear. YETI earns revenue by selling YETI-branded products directly to consumers through its websites, retail stores and corporate sales programs, and through wholesale retail partners.

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How Yeti makes money

YETI earns revenue by selling YETI-branded products directly to consumers through its websites, retail stores and corporate sales programs, and through wholesale retail partners.

What Yeti does

YETI Holdings, founded in 2006 and headquartered in Austin, Texas, is a premium outdoor lifestyle brand. It started with rugged hard coolers such as the Tundra and Roadie. Its lineup now includes Hopper and Daytrip soft coolers, the Rambler line of insulated bottles, tumblers, mugs and barware, plus bags and luggage (Panga, Crossroads), LoadOut storage, camp furniture, fire pits, cookware and apparel. The company sells through two channels: direct-to-consumer (its websites, its own retail stores and corporate sales programs) and wholesale partners. Its markets are the United States, Canada, Australia, New Zealand, Europe and Japan. By building out adjacent categories under a single brand, YETI has grown from a cooler maker into a broad maker of outdoor and everyday gear.

Products & services

YETI Tundra hard coolers
Hopper soft coolers
Rambler drinkware
Panga and Crossroads bags
LoadOut GoBox
Trailhead camp chair

What is Yeti worth?

On an owner-earnings DCF, Yeti's most-likely value is about $58 versus a recent price near $40 (46% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$31) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.

Verdict: Fairly priced — no edge

Owner-earnings fair value · recent price ≈ $40

Fair value (most likely)

$58

Range

$42–$90

No-growth floor

$31

Price

~$40

Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.

Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →

Sector Consumer Cyclical Industry Leisure HQ United States Ticker YETI Official site

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