TacticScaleWhat Academy Sports and Outdoors Does & How It Makes Money (ASO)
Updated October 2026 · reflects Academy Sports and Outdoors's latest reported financials
U.S. sporting goods and outdoor recreation retailer. The company makes money by selling merchandise from third-party brands and its own private-label brands to consumers.
How Academy Sports and Outdoors makes money
The company makes money by selling merchandise from third-party brands and its own private-label brands to consumers. Its product range is split across four divisions: outdoors, sports and recreation, apparel, and footwear.
What Academy Sports and Outdoors does
Academy Sports and Outdoors is a U.S. sporting goods and outdoor recreation retailer. It was founded in 1938 and is based in Katy, Texas. Its merchandise falls into four divisions. Outdoors covers camping, fishing and hunting, including firearms, ammunition, archery and optics. Sports and recreation includes fitness equipment, team sports gear, bicycles, patio furniture, outdoor cooking and electronics. The other two divisions are apparel, including licensed team gear, and footwear, from athletic shoes to work and western boots. The company sells national brands alongside its own labels, including Magellan Outdoors, BCG, O'rageous, Game Winner, Outdoor Gourmet, Freely, R.O.W., Redfield and H2OX. The broad range, from hunting gear to kids' footwear to backyard products, makes it a one-stop shop for families' sports and outdoor needs.
Products & services
- Hunting and fishing gear (firearms, ammunition, rods, reels)
- Camping gear, coolers and drinkware
- Fitness and team sports equipment
- Athletic apparel and footwear
- Private labels: Magellan Outdoors, BCG, Game Winner, Freely
- Outdoor Gourmet cooking and patio products
What is Academy Sports and Outdoors worth?
On an owner-earnings DCF, Academy Sports and Outdoors's most-likely value is about $88 versus a recent price near $53 (65% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$52) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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