TacticScaleWhat Acushnet Does & How It Makes Money (GOLF)
Updated October 2026 · reflects Acushnet's latest reported financials
Maker of Titleist golf balls, clubs and FootJoy golf shoes and apparel. It makes money selling branded golf equipment, footwear, apparel and accessories through on-course pro shops, golf specialty retailers, other retailers, sales representatives and online channels.
How Acushnet makes money
It makes money selling branded golf equipment, footwear, apparel and accessories through on-course pro shops, golf specialty retailers, other retailers, sales representatives and online channels.
What Acushnet does
Acushnet Holdings Corp. is a golf products company founded in 1910 and headquartered in Fairhaven, Massachusetts. It operates through three segments: Titleist Golf Equipment, FootJoy Golf Wear and Golf Wear. Its portfolio includes Titleist clubs (drivers, fairways, hybrids and irons), Vokey Design wedges and Scotty Cameron putters, plus FootJoy shoes, gloves, outerwear and apparel for men and women. The company also owns Club Glove (golf travel bags and luggage), Links & Kings (luxury leather golf goods) and KJUS (ski, golf and lifestyle apparel). It sells through on-course golf shops, golf specialty retailers, representatives, other retailers and online across the US, Europe, Asia, Japan, Korea and other regions. It is a subsidiary of Misto Holdings Corp.
Products & services
- Titleist golf clubs
- Scotty Cameron putters
- Vokey Design wedges
- FootJoy golf shoes and gloves
- Club Glove travel bags
- KJUS ski and golf apparel
What is Acushnet worth?
On an owner-earnings DCF, Acushnet's most-likely value is about $84 versus a recent price near $79 (6% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$49) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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