TacticScaleWhat WD-40 Does & How It Makes Money (WDFC)
Updated October 2026 · reflects WD-40's latest reported financials
Maker of WD-40 lubricant spray and household cleaning brands. It earns revenue by selling branded maintenance and homecare products through hardware stores, auto parts outlets, industrial distributors, mass retailers, home centers, grocery stores, online retailers, warehouse clubs, and other retail channels.
How WD-40 makes money
It earns revenue by selling branded maintenance and homecare products through hardware stores, auto parts outlets, industrial distributors, mass retailers, home centers, grocery stores, online retailers, warehouse clubs, and other retail channels.
What WD-40 does
WD-40 Company, founded in 1953 and headquartered in San Diego, is known mainly for its WD-40 Multi-Use Product, which comes as aerosol sprays, trigger sprays, precision pens, and bulk liquid. Around that brand it sells a range of maintenance products: the WD-40 Specialist line of penetrants, degreasers, corrosion inhibitors, greases, and rust removers; 3-IN-ONE drip and specialty oils; and GT85 e-bike maintenance products. The company also has a smaller homecare and cleaning portfolio, including 2000 Flushes and X-14 toilet bowl cleaners, Spot Shot and no vac carpet care, Carpet Fresh and 1001 deodorizers, and Lava and Solvol hand cleaners. It sells worldwide through a wide range of channels, from hardware stores, auto parts outlets, and industrial distributors to mass retailers, grocery stores, online retailers, farm supply stores, sporting goods retailers, and independent bike dealers.
Products & services
- WD-40 Multi-Use Product
- WD-40 Specialist
- 3-IN-ONE oil
- GT85
- 2000 Flushes
- Spot Shot
What is WD-40 worth?
On an owner-earnings DCF, WD-40's most-likely value is about $97 versus a recent price near $202 (52% above fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$51) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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