TKO Group owns UFC, the mixed martial arts league, and WWE, the professional wrestling brand. It stages live fight and wrestling events around the world and sells the rights to broadcast them. Through IMG, it also manages media rights, events and hospitality for other sports properties.

What is TKO's fair value?

On an owner-earnings DCF, TKO's most-likely fair value is about $292, versus a recent price near $178. A margin-of-safety estimate, not a price target. Analysis, not advice.

Communication Services · Entertainment · TKO

What TKO Does & How It Makes Money (TKO)

Updated October 2026 · reflects TKO's latest reported financials

Sports and entertainment company owning UFC, WWE and IMG. TKO earns most of its revenue from media rights fees for UFC and WWE programming, plus ticket sales and site fees from live events.

TKO's story, moat and numbers — in a 3-minute visual book.

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How TKO makes money

TKO earns most of its revenue from media rights fees for UFC and WWE programming, plus ticket sales and site fees from live events. Sponsorships, advertising, consumer product licensing, and IMG's rights-sales, event and hospitality services add further revenue.

What TKO does

TKO Group Holdings is a New York-based sports and entertainment company formed in 2023 and controlled by WME Group. It reports three segments. UFC and WWE own their brands and make money in similar ways: media rights fees for their programming, ticket sales and site fees from live events held around the world, partnerships and marketing, and consumer products licensing. The IMG segment serves the wider sports industry. It covers media rights management and sales, content production and distribution, brand partnerships, consulting, digital services and event management. IMG also runs a hospitality business that offers ticketing, curated guest experiences and travel management. Across the company, TKO earns further revenue from merchandise such as video games, apparel, trading cards and toys, and from selling in-venue and in-broadcast advertising.

Products & services

UFC
WWE
IMG
Live event ticketing and hospitality
Sponsorships and advertising
Branded consumer products licensing

What is TKO worth?

On an owner-earnings DCF, TKO's most-likely value is about $292 versus a recent price near $178 (64% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$96) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.

Verdict: Fairly priced — no edge

Owner-earnings fair value · recent price ≈ $178

Fair value (most likely)

$292

Range

$188–$487

No-growth floor

$96

Price

~$178

Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.

Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →

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