TacticScaleWhat New York Times Does & How It Makes Money (NYT)
Updated October 2026 · reflects New York Times's latest reported financials
Global news publisher behind The New York Times and digital subscription products. It earns money from readers who pay for its news and other products, and from advertisers who buy digital, audio, video, print and live-event ads.
How New York Times makes money
It earns money from readers who pay for its news and other products, and from advertisers who buy digital, audio, video, print and live-event ads. Smaller revenue sources include licensing its content to aggregators and other platforms, and commercial printing and distribution for third parties.
What New York Times does
Founded in 1851 and headquartered in New York, The New York Times Company runs one of the world's best-known news brands. It reports through two segments, The New York Times Group and The Athletic. Alongside its core journalism, delivered by app, website, print and podcasts, it has built a group of lifestyle and utility products: Cooking, Games, Audio and the Wirecutter review site. Most of its revenue comes from readers who pay for its products and from advertising, much of it bought by luxury, technology and financial brands across digital, audio, video, print and live events. It also licenses its articles, photos and graphics to digital aggregators, academic and library markets, and media producers, and does commercial printing and distribution for other companies.
Products & services
- The New York Times
- The Athletic
- NYT Cooking
- NYT Games
- Wirecutter
- NYT Audio
What is New York Times worth?
On an owner-earnings DCF, New York Times's most-likely value is about $103 versus a recent price near $66 (55% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$45) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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