TacticScaleWhat MotoMotion China (匠心家居) Does & How It Makes Money (301061.SZ)
Updated October 2026 · reflects MotoMotion China's latest reported financials
Chinese maker of smart electric sofas and smart electric beds. The company earns revenue by manufacturing and selling smart electric sofas, beds and accessories under its own brands to customers in China and international markets, and also provides related service.
How MotoMotion China makes money
The company earns revenue by manufacturing and selling smart electric sofas, beds and accessories under its own brands to customers in China and international markets, and also provides related service.
What MotoMotion China does
MotoMotion China Corporation, founded in 2002 and headquartered in Changzhou, researches, designs, develops, produces, sells and services smart electric sofas, smart electric beds and their accessories. It runs a multi-brand portfolio made up of MotoMotion, MotoLiving, MotoSleep and MotoTec. The company sells in China and internationally, so its business depends on consumer spending on home furnishings in both domestic and overseas markets. It sits in the powered, adjustable segment of the furniture industry, where motors and controls add to traditional upholstery and bedding.
Products & services
- Smart electric sofas
- Smart electric beds
- Sofa and bed accessories
- MotoMotion brand
- MotoSleep brand
- MotoLiving and MotoTec brands
匠心家居是做什么的？
MotoMotion China Corporation成立于2002年，总部位于江苏常州，从事智能电动沙发、智能电动床及配件的研发、设计、生产、销售和服务，旗下品牌包括MotoMotion、MotoLiving、MotoSleep和MotoTec。 公司产品在国内和海外市场销售，业务与国内外家居消费需求密切相关。公司属于家具行业中的电动功能家具细分领域，在传统软体家具和床品中加入电机与控制系统，实现可调节功能。
What is MotoMotion China worth?
On an owner-earnings DCF, MotoMotion China's most-likely value is about ¥15 versus a recent price near ¥38 (155% above fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~¥5) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
⚠ Capital-intensive — this business reinvests heavily, so free cash flow runs well below its earnings. Fair value here is built on free cash flow, which understates owner earnings for reinvestment-heavy companies — read it as conservative.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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