TacticScaleWhat Masco Does & How It Makes Money (MAS)
Updated October 2026 · reflects Masco's latest reported financials
Maker of faucets, plumbing fixtures, paint, and home hardware. Masco makes and sells branded and private-label plumbing and decorative building products.
How Masco makes money
Masco makes and sells branded and private-label plumbing and decorative building products. Its customers include home centers, online retailers, mass merchandisers, wholesalers, distributors, plumbers, contractors, homebuilders, and consumers.
What Masco does
Masco Corporation, founded in 1929 and based in Livonia, Michigan, supplies home improvement and building products in North America, Europe, and other international markets. It has two segments. Plumbing Products covers faucets, showerheads, valves, sinks, acrylic tubs and shower enclosures, spas, exercise pools, saunas, water filtration, and non-decorative plumbing parts such as PEX tubing. Its brands include DELTA, BRIZO, HANSGROHE, AXOR, KRAUS, HOT SPRING, ENDLESS POOLS, and BRASSCRAFT. Decorative Architectural Products covers paints, primers, stains, specialty coatings, and waterproofing under BEHR and KILZ. It also includes paint applicators, cabinet and door hardware from LIBERTY, and bath hardware and shower doors from FRANKLIN BRASS. Masco reaches consumers and professionals through home centers, online and mass retailers, wholesalers, distributors, and original equipment manufacturers. It also makes private-label products for retailers.
Products & services
- DELTA faucets and showers
- HANSGROHE and BRIZO bath fixtures
- BEHR paints and coatings
- KILZ primers
- HOT SPRING spas
- LIBERTY cabinet and door hardware
What is Masco worth?
On an owner-earnings DCF, Masco's most-likely value is about $91 versus a recent price near $69 (32% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$54) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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