TacticScaleWhat Focus Media Information Technology (分众传媒) Does & How It Makes Money (002027.SZ)
Updated October 2026 · reflects Focus Media Information Technology's latest reported financials
China's largest elevator and cinema outdoor advertising network operator. It earns revenue by selling advertising slots on the screens and frames it owns and operates, typically on time-based or period contracts with brand advertisers.
How Focus Media Information Technology makes money
It earns revenue by selling advertising slots on the screens and frames it owns and operates, typically on time-based or period contracts with brand advertisers. Costs center on renting the physical locations from building and theater owners and maintaining the display equipment.
What Focus Media Information Technology does
Focus Media Information Technology Co., Ltd. (002027.SZ) operates one of China's largest offline "life circle" media networks, placing advertising directly into the daily routines of urban consumers. Its inventory spans LCD TV displays and digital frames in office and residential building elevators and lobbies, traditional printed poster frames, and screens in movie theaters — positions that reach viewers in moments with little competing content. The company was founded in 1997, is headquartered in Shanghai, and was formerly named Hedy Holdings Co., Ltd. Its business is the development and operation of these outdoor advertising assets, monetized by selling the display time and space to advertisers.
Products & services
- LCD TV display network (elevator/building screens)
- Digital frame network
- Poster frame network
- Movie theater advertising network
- Life circle media network in China
分众传媒是做什么的？
分众传媒信息技术股份有限公司（002027.SZ）是中国规模领先的线下"生活圈"媒体运营商，把广告直接投放到城市消费者的日常动线中。其媒体资源包括写字楼与住宅楼电梯、大堂内的液晶电视屏与数码海报屏、传统纸质海报框，以及电影院银幕广告——这些场景的共同特点是受众在观看时几乎没有其他内容分散注意力。 公司成立于1997年，总部设在上海，前身为七喜控股股份有限公司。主营业务为户外广告媒体网络的开发与运营，通过向品牌广告主出售广告位和播放时段实现收入。
What is Focus Media Information Technology worth?
On an owner-earnings DCF, Focus Media Information Technology's most-likely value is about ¥10 versus a recent price near ¥5 (48% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~¥4) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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BlueFocus Intelligent Communications (300058.SZ) · Focus Technology (002315.SZ) · Guangdong Advertising (002400.SZ) · Easy Click Worldwide Network Technology (301171.SZ) · OUTFRONT Media (OUT)