TacticScaleWhat BlueFocus Intelligent Communications (蓝色光标) Does & How It Makes Money (300058.SZ)
Updated October 2026 · reflects BlueFocus Intelligent Communications's latest reported financials
Chinese marketing technology group running digital and overseas advertising campaigns. It earns agency and service fees from brand clients for ad placement, media buying, creative production and marketing campaigns, including overseas marketing for Chinese companies going global.
How BlueFocus Intelligent Communications makes money
It earns agency and service fees from brand clients for ad placement, media buying, creative production and marketing campaigns, including overseas marketing for Chinese companies going global. It also sells metaverse and virtual-content services.
What BlueFocus Intelligent Communications does
BlueFocus Intelligent Communications Group, founded in 1996 and based in Beijing, is a marketing technology company. It serves brands in automotive, consumer goods, hi-tech, internet and gaming, and finance. Its core business is marketing services: overseas marketing for brands expanding abroad (localization, media placement, PR, game promotion, influencer and affiliate marketing), plus domestic digital advertising, media agency work, creative production, events, CRM and sales promotion. The company also offers metaverse and virtual-content services. These include strategy planning, virtual production, the Su Xiaomei and K virtual human IPs, the MEME digital collection platform, the Uniblue virtual marketing space, and tools such as LiveSmart Studio, AI Beings Clone and NFT-as-a-Service. It changed its name from BlueFocus Communication Group in June 2018.
Products & services
- Overseas marketing and global ad placement
- Digital advertising and media agency
- Su Xiaomei virtual human IP
- MEME digital collection platform
- Uniblue virtual marketing space
- LiveSmart Studio and AI Beings Clone
蓝色光标是做什么的？
蓝色光标智能传播集团成立于1996年，总部在北京，是一家营销科技公司。客户覆盖汽车、消费品、高科技、互联网与游戏、金融等行业。核心业务是营销服务：一是出海营销，为品牌提供全球本地化、海外媒体投放、公关、游戏推广及网红和联盟营销；二是国内数字广告与数字营销，包括媒介代理、创意制作、活动管理、CRM和促销方案。 公司还布局元宇宙和虚拟内容业务，包括元宇宙策略规划、虚拟制作、虚拟人IP苏小妹和K、数字藏品平台MEME、虚拟营销空间Uniblue，以及LiveSmart Studio、AI Beings Clone和NFT-as-a-Service等产品。公司于2018年6月由蓝色光标传播集团更名为现名。
What is BlueFocus Intelligent Communications worth?
On an owner-earnings DCF, BlueFocus Intelligent Communications's most-likely value is about ¥10 versus a recent price near ¥13 (32% above fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~¥4) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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