TacticScaleWhat Dana Does & How It Makes Money (DAN)
Updated October 2026 · reflects Dana's latest reported financials
Auto parts maker of drivetrains, electric propulsion, sealing and thermal systems. Dana earns revenue by designing, making and selling drivetrain, electrification, sealing and thermal-management components to light-vehicle and medium/heavy commercial-vehicle manufacturers.
How Dana makes money
Dana earns revenue by designing, making and selling drivetrain, electrification, sealing and thermal-management components to light-vehicle and medium/heavy commercial-vehicle manufacturers. It also offers digital control and analytics solutions.
What Dana does
Dana Incorporated, founded in 1904 and headquartered in Maumee, Ohio, supplies power-conveyance and energy-management systems for on-highway vehicles in North America, Europe, South America and Asia Pacific. It has two segments. Light Vehicle makes axles, driveshafts, ICE, hybrid and electric transmissions, e-axles, inverters, motors, and sealing and thermal products. Commercial Vehicle provides similar drivetrain and electric-propulsion systems for medium- and heavy-duty trucks. Beyond traditional mechanical drivetrains, Dana offers electrodynamic technologies: motors, inverters, software and controls, battery-management systems and fuel cell plates. It also sells sealing products such as gaskets and oil pan modules, thermal-management products for engines, batteries, electronics and hydrogen fuel cells, and digital control and analytics solutions. This gives the company exposure to combustion, hybrid and fully electric vehicle platforms. The company was known as Dana Holding Corporation until it changed its name in 2016.
Products & services
- Axles and driveshafts
- E-axle and e-transmission systems
- Electric motors, inverters and controllers
- Gaskets, seals, cam covers and oil pan modules
- Battery, electronics and fuel cell cooling systems
- Fuel cell plates and battery-management systems
What is Dana worth?
On an owner-earnings DCF, Dana's most-likely value is about $44 versus a recent price near $29 (49% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$30) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
⚠ Capital-intensive — this business reinvests heavily, so free cash flow runs well below its earnings. Fair value here is built on free cash flow, which understates owner earnings for reinvestment-heavy companies — read it as conservative.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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