TacticScale

What Brown & Brown Does & How It Makes Money (BRO)

Updated October 2026 · reflects Brown & Brown's latest reported financials

Insurance broker selling business, benefits, and personal coverage. It earns commissions and fees from placing insurance policies with carriers, plus fees for consulting, claims processing, and program management services provided to clients and insurance carrier partners.

Brown & Brown

Brown & Brown's story, moat and numbers — in a 3-minute visual book.

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How Brown & Brown makes money

It earns commissions and fees from placing insurance policies with carriers, plus fees for consulting, claims processing, and program management services provided to clients and insurance carrier partners.

What Brown & Brown does

Brown & Brown, founded in 1939 and headquartered in Daytona Beach, Florida, is an insurance brokerage operating in the US, the UK, and internationally. Its Retail segment sells property and casualty, employee benefits, personal, and specialty insurance to commercial clients, public entities, professionals, and individuals. It also provides risk management, loss control, consulting, and claims processing, as well as non-insurance services through auto and RV dealer businesses. The Specialty Distribution segment includes wholesale brokerage that places excess and surplus commercial and personal lines through independent agents and brokers. It also offers professional liability packages for fields such as dentistry, law, eyecare, finance, medicine, and real estate title, along with niche coverage for weddings, events, medical facilities, and cyber risks. Under the Arrowhead Programs name, it runs public entity and specialty programs and provides program management services for carrier partners.

Products & services

What is Brown & Brown worth?

On an owner-earnings DCF, Brown & Brown's most-likely value is about $115 versus a recent price near $63 (82% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$47) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.

Verdict: Fairly priced — no edge
Owner-earnings fair value · recent price ≈ $63
Fair value (most likely)
$115
Range
$78–$206
No-growth floor
$47
Price
~$63

Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.

Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →

Sector Financial Services Industry Insurance Brokers HQ United States Ticker BRO Moat Narrow moat (60/100) Official site

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Ryan Specialty (RYAN) · Aon (AON) · The Hanover Insurance (THG) · W. R. Berkley (WRB) · Marsh & McLennan Companies (MRSH)