TacticScaleWhat Wyndham Hotels & Resorts Does & How It Makes Money (WH)
Updated October 2026 · reflects Wyndham Hotels & Resorts's latest reported financials
World's largest hotel franchisor, focused on economy and midscale brands. As a franchisor, Wyndham earns fees from hotel owners who operate properties under its brands.
How Wyndham Hotels & Resorts makes money
As a franchisor, Wyndham earns fees from hotel owners who operate properties under its brands. It does not rely mainly on owning hotels itself.
What Wyndham Hotels & Resorts does
Wyndham Hotels & Resorts is the world's largest hotel franchising company by number of franchised properties. It has about 8,300 hotels and more than 855,000 rooms across roughly 100 countries on six continents. The company leads in the economy and midscale segments of the lodging industry, where its hotels serve everyday travelers. It has 25 hotel brands, including Super 8, Days Inn, Ramada, Microtel, La Quinta, Baymont, Wingate, AmericInn, ECHO Suites, Registry Collection Hotels, Trademark Collection and Wyndham. Its business is built on franchising these brands to hotel owners. The company was incorporated in 2017 and is headquartered in Parsippany, New Jersey.
Products & services
- Super 8
- Days Inn
- Ramada
- La Quinta
- Microtel
- Wyndham
What is Wyndham Hotels & Resorts worth?
On an owner-earnings DCF, Wyndham Hotels & Resorts's most-likely value is about $53 versus a recent price near $74 (29% above fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$34) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
⚠ High leverage — net debt is 7.7× annual cash flow. Net debt is subtracted from this fair value, but refinancing at higher rates, principal timing, and share dilution aren’t modeled — the equity can be worth far less if cash flow weakens.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
Related companies
Hyatt Hotels (H) · Hilton Worldwide (HLT) · Marriott International (MAR) · Choice Hotels International (CHH)