TacticScaleWhat Take-Two Interactive Software Does & How It Makes Money (TTWO)
Updated October 2026 · reflects Take-Two Interactive Software's latest reported financials
Video game publisher behind Grand Theft Auto, NBA 2K and mobile hits. It earns money by selling games through physical retail, digital downloads, online platforms and cloud streaming services.
How Take-Two Interactive Software makes money
It earns money by selling games through physical retail, digital downloads, online platforms and cloud streaming services. Its free-to-play mobile games also bring in revenue from players after the free download.
What Take-Two Interactive Software does
Take-Two Interactive Software is a New York-based video game company, incorporated in 1993, that develops, publishes and markets games worldwide. Its lineup includes action/adventure franchises such as Grand Theft Auto, Red Dead Redemption, Max Payne and LA Noire, plus titles across shooter, strategy, role-playing and family genres, including BioShock, Mafia, Sid Meier's Civilization, XCOM and Borderlands. It also publishes sports simulation series such as NBA 2K, WWE 2K and PGA TOUR 2K. The company also has a large mobile business built on free-to-play games, including Words With Friends, Zynga Poker, Toon Blast, Merge Dragons!, Empires & Puzzles, FarmVille 3 and Color Block Jam. Its games run on consoles, PCs, smartphones and tablets. It sells them through physical stores, digital downloads, online platforms and cloud streaming.
Products & services
- Grand Theft Auto
- Red Dead Redemption
- NBA 2K
- Sid Meier's Civilization
- Borderlands
- Words With Friends
What is Take-Two Interactive Software worth?
On an owner-earnings DCF, Take-Two Interactive Software's most-likely value is about $158 versus a recent price near $213 (26% above fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$46) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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