TacticScaleWhat Simply Good Foods Does & How It Makes Money (SMPL)
Updated October 2026 · reflects Simply Good Foods's latest reported financials
Maker of Quest, Atkins and OWYN protein snacks and shakes. It earns most of its revenue by selling branded packaged snacks, shakes and meal replacements to retailers and online shoppers.
How Simply Good Foods makes money
It earns most of its revenue by selling branded packaged snacks, shakes and meal replacements to retailers and online shoppers. It also earns some money by licensing its brands and logos to other companies' products.
What Simply Good Foods does
The Simply Good Foods Company is a packaged food and beverage company focused on nutritional snacking. Through its three brands, Quest, Atkins and OWYN, it offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and confectionery such as peanut butter cups and caramel candy bars. The company sells mainly in North America and also internationally. Its products reach consumers through mass merchandisers, grocery and drug stores, club and convenience stores, gas stations, and e-commerce channels, including its own brand websites and Amazon. It also licenses its brands for use on other products. The company was incorporated in 2017 and is based in Denver, Colorado.
Products & services
- Quest protein bars and protein chips
- Atkins meal replacement shakes and bars
- OWYN ready-to-drink protein shakes
- Protein powders
- Atkins confectionery (peanut butter cups, caramel bites)
What is Simply Good Foods worth?
On an owner-earnings DCF, Simply Good Foods's most-likely value is about $31 versus a recent price near $10 (206% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$17) with a margin of safety — so the honest verdict here is “Deeply discounted.” Fair value earns its keep only at the extremes, not in the wide middle.
On the financials alone, $10 is below even the no-growth floor ($17); the market's discount — expectations and sentiment beyond the numbers — is pricing in ≈ -5.8%/yr. A bargain only if that pessimism is overdone.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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