TacticScaleWhat Scotts Miracle-Gro Does & How It Makes Money (SMG)
Updated October 2026 · reflects Scotts Miracle-Gro's latest reported financials
Consumer lawn, garden, and indoor hydroponic growing products maker. The company makes money by manufacturing branded lawn, garden, pest control, and hydroponic products and selling them through retailers, e-commerce platforms, distributors, and growers.
How Scotts Miracle-Gro makes money
The company makes money by manufacturing branded lawn, garden, pest control, and hydroponic products and selling them through retailers, e-commerce platforms, distributors, and growers.
What Scotts Miracle-Gro does
The Scotts Miracle-Gro Company is a consumer lawn and garden company founded in 1868 and headquartered in Marysville, Ohio. Its lawn portfolio includes fertilizers, grass and clover seed, spreaders, and weed, pest, and disease control under brands such as Scotts, Turf Builder, and GrubEx. Its garden portfolio includes plant foods, potting mixes, soils, mulches, and organic products under Miracle-Gro, Hyponex, and Earthgro. It also sells home pest control and weed killers under Ortho, Tomcat, and Roundup. Through its hydroponics brands, including General Hydroponics, Botanicare, Gavita, and AeroGarden, the company sells nutrients, lighting systems, and other growing supplies for indoor and soil-free growing. It sells in the United States and internationally through home centers, mass merchandisers, warehouse clubs, hardware stores, nurseries, e-commerce, and hydroponic distributors and growers.
Products & services
- Scotts Turf Builder lawn fertilizer
- Miracle-Gro plant foods and potting mixes
- Ortho pest and weed control
- Roundup weed killer
- General Hydroponics nutrients
- Gavita grow lights
What is Scotts Miracle-Gro worth?
On an owner-earnings DCF, Scotts Miracle-Gro's most-likely value is about $92 versus a recent price near $50 (85% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$67) with a margin of safety — so the honest verdict here is “Deeply discounted.” Fair value earns its keep only at the extremes, not in the wide middle.
On the financials alone, $50 is below even the no-growth floor ($67); the market's discount — expectations and sentiment beyond the numbers — is pricing in ≈ -4.1%/yr. A bargain only if that pessimism is overdone.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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