TacticScaleWhat Rollins Does & How It Makes Money (ROL)
Updated October 2026 · reflects Rollins's latest reported financials
Pest, termite and wildlife control services company. It earns fees from residential and commercial customers for pest control, termite protection and related services, delivered directly by its own operations or through franchisees.
How Rollins makes money
It earns fees from residential and commercial customers for pest control, termite protection and related services, delivered directly by its own operations or through franchisees.
What Rollins does
Rollins, Inc. provides pest and wildlife control to residential and commercial customers in the United States and internationally. Its services cover common pests such as rodents, insects and wildlife, plus termite protection and ancillary services. On the commercial side it serves workplaces in end markets including healthcare, food service and logistics. The company reaches customers directly and through franchisee operations. Founded in 1901 and headquartered in Atlanta, Georgia, it was previously known as Rollins Broadcasting, Inc. and took the name Rollins, Inc. in 1965.
Products & services
- Residential pest control
- Commercial pest control
- Termite protection
- Wildlife control
- Ancillary services
- Franchise operations
What is Rollins worth?
On an owner-earnings DCF, Rollins's most-likely value is about $29 versus a recent price near $32 (11% above fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$12) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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