TacticScaleWhat Pultegroup Does & How It Makes Money (PHM)
Updated October 2026 · reflects Pultegroup's latest reported financials
U.S. homebuilder of single-family homes, townhomes, and condominiums. It earns most of its revenue by selling newly built homes and the land they sit on to buyers.
How Pultegroup makes money
It earns most of its revenue by selling newly built homes and the land they sit on to buyers. It also makes money from financial services tied to those sales, including mortgage lending, title services, and insurance agency fees.
What Pultegroup does
PulteGroup, Inc. is a U.S. homebuilder that acquires and develops land for residential use and builds homes for sale. Its range includes single-family detached homes and attached homes such as townhomes, condominiums, and duplexes, sold under the Centex, Pulte Homes, Del Webb, DiVosta Homes, and John Wieland Homes and Neighborhoods brands. Besides homebuilding, the company runs mortgage banking, title, and insurance agency operations that support its homebuyers. Founded in 1950 and headquartered in Atlanta, Georgia, PulteGroup is part of the residential construction industry in the consumer cyclical sector.
Products & services
- Centex
- Pulte Homes
- Del Webb
- DiVosta Homes
- John Wieland Homes and Neighborhoods
- Mortgage, title & insurance services
What is Pultegroup worth?
On an owner-earnings DCF, Pultegroup's most-likely value is about $115 versus a recent price near $112 (3% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$73) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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