What Prada S.p.A Does & How It Makes Money (1913.HK)

Updated October 2026 · reflects Prada S.p.A's latest reported financials

Italian luxury fashion house behind Prada, Miu Miu and Versace. Most of its revenue comes from selling luxury leather goods, footwear and apparel, mainly through its own stores and e-commerce, plus department stores, independent retailers and e-tailers.

How Prada S.p.A makes money

Most of its revenue comes from selling luxury leather goods, footwear and apparel, mainly through its own stores and e-commerce, plus department stores, independent retailers and e-tailers. It also earns royalties by licensing its brands for eyewear and fragrances.

What Prada S.p.A does

Prada S.p.A. is a Milan-based luxury group founded in 1913. It designs, produces and distributes leather goods, footwear and ready-to-wear clothing under the Prada, Miu Miu, Church's, Car Shoe and Versace brands. It sells mostly through its own directly operated stores and e-commerce channels, with department stores, independent retailers and online e-tailers adding reach. Beyond fashion, the group owns the Marchesi 1824 food brand and the Luna Rossa sailing-race business, and it licenses its brands for eyewear and fragrances. It is listed in Hong Kong and is a subsidiary of Prada Holding S.p.A.

Products & services

• Prada
• Miu Miu
• Versace
• Church's
• Car Shoe
• Marchesi 1824

What is Prada S.p.A worth?

On an owner-earnings DCF, Prada S.p.A's most-likely value is about HK$6 versus a recent price near HK$37 (484% above fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~HK$3) with a margin of safety — so the honest verdict here is “Stretched — richly priced.” Fair value earns its keep only at the extremes, not in the wide middle.

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