TacticScaleWhat Pop Mart International Does & How It Makes Money (9992.HK)
Updated October 2026 · reflects Pop Mart International's latest reported financials
Chinese designer toy company known for collectible blind boxes. It earns most of its revenue by selling its toys through its own retail stores and roboshops (automated vending kiosks), online channels such as its Tmall flagship store, DouYin and its Pop Draw platform, and wholesale.
How Pop Mart International makes money
It earns most of its revenue by selling its toys through its own retail stores and roboshops (automated vending kiosks), online channels such as its Tmall flagship store, DouYin and its Pop Draw platform, and wholesale. Smaller income comes from technology and customer services, playground operations, investments and exhibitions.
What Pop Mart International does
Pop Mart International Group, founded in 2010 and headquartered in Beijing, is an investment holding company that designs, develops and sells pop toys. It is best known for blind boxes, collectible figures sold in sealed packaging so the buyer doesn't know which design they will get. Its main markets are mainland China, Hong Kong, Macau and Taiwan, and it also sells internationally. The company sells through several channels: physical retail stores, automated roboshops, online platforms (a Tmall flagship store, DouYin, its own Pop Draw and others) and wholesale. It also provides internet technology, customer and technology development services, operates playgrounds, and does investment and exhibition work.
Products & services
- Blind boxes
- Pop toys / collectible figures
- Retail stores and roboshops
- Pop Draw online platform
- Playgrounds
- Exhibitions
What is Pop Mart International worth?
A reliable owner-earnings fair value isn't available for this company yet — we'd rather say so than print a number we don't trust.
We show a fair value only when the method is trustworthy. See Pop Mart International on TacticScale →