TacticScaleWhat MIXUE Does & How It Makes Money (2097.HK)
Updated October 2026 · reflects MIXUE's latest reported financials
Chinese franchise chain for low-cost fresh drinks, ice cream and coffee. The company earns most of its money by selling goods and equipment, such as syrups, milk, tea, coffee, fruit, grains and condiments, to its franchisees.
How MIXUE makes money
The company earns most of its money by selling goods and equipment, such as syrups, milk, tea, coffee, fruit, grains and condiments, to its franchisees. It also charges franchise and related service fees.
What MIXUE does
MIXUE Group is a drinks company based in Zhengzhou, China, founded in 1997. Under the MIXUE, Lucky Cup and FULU brands, it sells freshly made fruit drinks, tea drinks, ice cream, coffee and fresh beer through a franchise network in mainland China. The company's main business is supplying its franchisees. It sells them ingredients such as syrups, milk, tea, coffee, fruit, grains and condiments, along with store equipment, and it also earns franchise and related service fees. This makes MIXUE a consumer brand operator and a supply-chain provider for its store network at the same time.
Products & services
- MIXUE freshly made tea and fruit drinks
- MIXUE ice cream
- Lucky Cup coffee
- FULU fresh beer
- Syrups, milk, tea, coffee and fruit ingredients
- Franchise equipment and services
What is MIXUE worth?
A reliable owner-earnings fair value isn't available for this company yet — we'd rather say so than print a number we don't trust.
We show a fair value only when the method is trustworthy. See MIXUE on TacticScale →