TacticScaleWhat Li Ning Does & How It Makes Money (2331.HK)
Updated October 2026 · reflects Li Ning's latest reported financials
Chinese sportswear brand selling athletic footwear, apparel and equipment. It earns most of its revenue by selling sports footwear, apparel and equipment through distributors and its own retail and outlet stores.
How Li Ning makes money
It earns most of its revenue by selling sports footwear, apparel and equipment through distributors and its own retail and outlet stores. Brand licensing, R&D, administrative and property management services bring in additional income.
What Li Ning does
Li Ning Company Limited was founded in 1990 and is headquartered in Beijing. It is a Chinese sporting goods company that handles research and development, design, manufacturing, marketing, distribution and retail. Its core LI-NING brand covers professional and leisure footwear, apparel, equipment and accessories. It sells through conventional stores, flagship stores, China LI-NING stores, factory outlets and multi-brand stores in China and internationally. The company also runs a portfolio of specialist brands: AIGLE for outdoor sports, Double Happiness for table tennis and Kason for badminton. Most of its revenue comes from selling sporting goods. It also earns income from brand licensing and from R&D, administrative and property management services.
Products & services
- LI-NING sports footwear
- LI-NING apparel and accessories
- AIGLE outdoor products
- Double Happiness table tennis products
- Kason badminton products
- Brand licensing services
What is Li Ning worth?
A reliable owner-earnings fair value isn't available for this company yet — we'd rather say so than print a number we don't trust.
We show a fair value only when the method is trustworthy. See Li Ning on TacticScale →
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