What Kontoor Brands Does & How It Makes Money (KTB)

Updated October 2026 · reflects Kontoor Brands's latest reported financials

Lifestyle apparel company behind Wrangler, Lee, and Helly Hansen brands. It earns most of its revenue by selling branded apparel wholesale to retailers and directly to consumers through its own stores and websites.

How Kontoor Brands makes money

It earns most of its revenue by selling branded apparel wholesale to retailers and directly to consumers through its own stores and websites. It also earns licensing income from brands such as Musto, Chic, and Rock & Republic.

What Kontoor Brands does

Kontoor Brands is a lifestyle apparel company based in Greensboro, North Carolina, and incorporated in 2018. It designs, manufactures, sources, and sells apparel, footwear, and accessories, mainly under Wrangler, Lee, and Helly Hansen. It reports two segments, Wrangler and Lee. It also licenses and sells apparel under the Musto, Chic, and Rock & Republic names. The company sells through wholesale and direct-to-consumer channels. Its outlets include mass merchants, department, specialty, and outdoor and sporting goods stores, its own stores, online marketplaces, and workwear and uniform businesses. It operates across the Americas, Europe, the Middle East, Africa, and Asia-Pacific.

Products & services

• Wrangler
• Lee
• Helly Hansen
• Musto
• Chic
• Rock & Republic

What is Kontoor Brands worth?

On an owner-earnings DCF, Kontoor Brands's most-likely value is about $93 versus a recent price near $66 (42% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$59) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.

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