TacticScaleWhat J.M. Smucker Does & How It Makes Money (SJM)
Updated October 2026 · reflects J.M. Smucker's latest reported financials
Maker of branded coffee, peanut butter, snacks and pet food. It earns revenue by manufacturing branded coffee, spreads, frozen sandwiches, pet food and baked snacks and selling them through direct sales and brokers to retailers, distributors and foodservice customers.
How J.M. Smucker makes money
It earns revenue by manufacturing branded coffee, spreads, frozen sandwiches, pet food and baked snacks and selling them through direct sales and brokers to retailers, distributors and foodservice customers. It also sells portion-control and away-from-home products to foodservice operators.
What J.M. Smucker does
The J. M. Smucker Company, founded in 1897 and based in Orrville, Ohio, is a branded packaged food and beverage company. It has five segments: U.S. Retail Coffee, U.S. Retail Frozen Handheld and Spreads, U.S. Retail Pet Foods, Sweet Baked Snacks, and Away From Home. Its brands include Folgers, Café Bustelo, Dunkin', Jif, Smucker's, Uncrustables, Meow Mix, Milk-Bone, Pup-Peroni, Canine Carry Outs, Hostess and 1850. It sells through many channels, including supermarkets, mass merchandisers, club, dollar and convenience stores, online retailers, pet specialty stores, military commissaries and foodservice distributors. As a maker of everyday staples like coffee, peanut butter and pet food, it sits in the consumer defensive sector, where demand tends to hold up better than in other sectors.
Products & services
- Folgers coffee
- Café Bustelo coffee
- Jif peanut butter
- Smucker's Uncrustables
- Milk-Bone and Meow Mix pet food
- Hostess sweet baked snacks
What is J.M. Smucker worth?
On an owner-earnings DCF, J.M. Smucker's most-likely value is about $182 versus a recent price near $120 (52% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$116) with a margin of safety — so the honest verdict here is “Fairly priced — no edge.” Fair value earns its keep only at the extremes, not in the wide middle.
Price sits in the normal range — fair value isn't actionable here; it earns its keep only when price drops below the no-growth floor, or runs to roughly double the optimistic case.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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