TacticScaleWhat Gen Digital Does & How It Makes Money (GEN)
Updated October 2026 · reflects Gen Digital's latest reported financials
Consumer cybersecurity, identity protection and financial wellness software company. It sells cyber safety, identity protection and privacy products to consumers and small businesses under well-known brands such as Norton, Avast and LifeLock.
How Gen Digital makes money
It sells cyber safety, identity protection and privacy products to consumers and small businesses under well-known brands such as Norton, Avast and LifeLock. It also earns money from financial wellness services through its MoneyLion brand.
What Gen Digital does
Gen Digital Inc., known as NortonLifeLock until its November 2022 rebrand, is a consumer-focused cyber safety company headquartered in Tempe, Arizona, with roots going back to 1982. It serves individuals, families and small businesses with security and performance management, identity protection, online privacy and restoration support services. The company runs a portfolio of widely recognized brands: Norton, Avast, AVG and Avira in security, LifeLock in identity protection, CCleaner in device performance, and ReputationDefender in digital reputation. Through MoneyLion it has also moved into secure financial wellness, widening its role from protecting devices to covering more of consumers' digital and financial lives.
Products & services
- Norton
- Avast
- LifeLock
- MoneyLion
- AVG
- CCleaner
What is Gen Digital worth?
On an owner-earnings DCF, Gen Digital's most-likely value is about $51 versus a recent price near $23 (121% below fair value). But TacticScale only calls a stock undervalued when the price sits below its conservative no-growth floor (~$28) with a margin of safety — so the honest verdict here is “Deeply discounted.” Fair value earns its keep only at the extremes, not in the wide middle.
On the financials alone, $23 is below even the no-growth floor ($28); the market's discount — expectations and sentiment beyond the numbers — is pricing in ≈ -1.8%/yr. A bargain only if that pessimism is overdone.
Analysis, not advice. Fair value is a margin-of-safety estimate from a deterministic owner-earnings DCF, not a price target or recommendation. See the full breakdown →
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